There are three essential steps to any skincare routine for men: cleansing, exfoliating and moisturising. Remove dirt and excess oil with a gentle men’s face cleanser, apply an exfoliating tonic to eliminate flakes and reveal clearer skin, and finish off with a layer of your favourite men’s moisturiser: perhaps a gel-cream with hyaluronic acid if your skin gets dry easily or an anti-wrinkle cream for men if you want to keep a youthful look – no matter your age. Take your regimen to the next level by applying an eye cream for men and keep dark circles at bay with a boost of hydration that will instantly re-energise and brighten tired-looking eyes.

Step number one to choosing the right face wash for you is to determine your skin type. A foolproof trick to do is to skip your morning moisturiser and see how your skin feels in the afternoon: oily, dry or somewhere in between.

Once you know the answer, it becomes much easier to find the best face cleanser for men. A foam like our Anti-Blemish Solutions Cleansing Foam is excellent for oily and blemish-prone skin types, as it helps unclog pores and reduce inflammation, and our Anti-Blemish Solutions Clarifying Lotion is able to soothe irritation with drying out your skin, which is perfect if you have combination skin.

Before shaving, you should always cleanse your face with warm water and a face wash for men. This will help open up your pores and prevent unwanted razor bumps from occurring. Scrubbing your skin with a men’s exfoliator is also a good idea – it will cleanse your dermis even further and allow for a closer, smoother shave. Post-shaving skincare is also important – check out our Shave & Cleanse range to find the best aftershave, shave gel and more.