Think of a facial serum as the powerhouse of your skincare regimen. It’s formulated to help get visible results. The best serums typically have a lightweight consistency, which allows them to penetrate into the skin and get to work.

If you’re wondering what serums do for your skin, it depends on the formula. From face serums for dark spots to anti-ageing serums and more, at Clinique, we have several formulas that target specific skin concerns. They are made with potent ingredients to focus on their mission, whether it's to even your skin tone, boost your glow, or help visibly smooth fine lines.

What type of serum you should use depends on the results you want. Even Better Clinical™ Radical Dark Spot Corrector + Interrupter is Clinique’s gold-standard serum for dark spots and it visibly corrects discolouration, including blemish marks and age spots. Clinique Smart Clinical Repair™ Wrinkle Correcting Serum is a serum with hyaluronic acid that outsmarts wrinkles by repairing, resurfacing, and re-plumping the look of skin, while Clinique Fresh Pressed™ Daily Booster is a serum with Vitamin C to help brighten skin.

Our blemish-fighting serum Anti-Blemish Solutions Blemish + Line Correcting Serum with salicylic acid is a grown-up solution for blemishes—it targets the look of lines as it treats breakouts. Looking for a night serum? Clinique Smart Night™ Clinical MD Treatment Retinol jumpstarts the anti-ageing process with potent retinol. Try our Skin Diagnostic or Chat Now to find the best serum for your skin.

Learning how to use serum is simple. Start by applying a small amount on cleansed, exfoliated skin – most face serums direct you to use just 1-2 pumps – and follow with moisturiser. The rule of thumb when it comes to layering skincare is to go from thinnest to thickest, so serum first, moisturiser second. You can use the same facial serum in the morning and night, but remember to use a day cream plus a SPF.

The benefits of serum are worth the extra step in your skincare routine. Serums are powerful, thanks to the concentrated ingredients in a thin base that penetrate the dermis and get to work. Add your favourite facial serum to your twice-daily skincare routine and with consistent use, you’ll see a visible difference in your skin. Clinique serums can help brighten skin for a more radiant complexion, visibly reduce fine lines and wrinkles, and minimise the look of dark spots - explore our wide collection to find the best serum for your concerns. Face serums are perfect to use in regimens that include makeup removers, cleansers, exfoliators, and moisturisers.